An SSP is software that lets publishers sell display, mobile and video ad impressions to potential buyers – automatically and in real time. This includes ad exchanges, networks and demand side platforms (DSPs), giving publishers greater control of their inventory and CPMs.
Imagine qual você está executando uma campanha por vídeo do Google para medir a quantas pessoas seus anúncios foram veiculados e quantas vezes cada propaganda foi exibida em variados dispositivos e formatos.
A página inicial do AdGuard DNS nãeste carrega quando a retransmissãeste privada do iCloud+ estiver desativada
That being said, it’s hardly possible to imagine digital advertising without real-time bidding. Meanwhile, since Connected TV ads are a vital part of digital advertising, it seems crucial to find how to implement the RTB technology within the CTV environment.
ESTES cookies de desempenho são usados de modo a entender e analisar ESTES principais índices por desempenho do sitio, o que ajuda a fornecer uma melhor experiência do usuário de modo a ESTES visitantes.
Payment Processed: The advertiser pays the agreed bid price through the DSP. The SSP then collects the payment, deducts its fee, and remits the remainder to the publisher.
An advertiser who wins the auction gets his digital ad displayed on a publisher’s property. That’s why it is so crucial to be aware of what to bid for and how much it is best to bid.
User Visits a Site: When a user visits the publisher’s site, the SSP more info generates a bid request that includes information about the ad space and anonymized data about the user, such as location, device type, and browsing history.
At Emodo, we strive to provide smart solutions to empower both advertisers and publishers to maximize their investments, including the use of RTB to uplevel digital advertising from underperforming programmatic technology, providing an experience that is more meaningful to consumers, impactful for brands, and profitable for publishers.
Other important advantages of DSPs for advertisers include expanding their geographical reach and advanced options such as frequency capping (controlling the maximum number of times a user sees the same ad).
RTB helps brands reach their target audiences, enabling advertisers to bid and display their ads based on a per-impression basis, rather than CPM.
Here’s a simple real-time bidding example. Let’s say a user is playing a game on their phone where ads appear between levels. In this short window of time, the ad exchange receives information about the page user through first-party cookies.
User privacy: RTB allows advertisers to home in on specific users, which has created concerns over the security of sensitive user data. Anonymous audience segmentation solutions like Emodo Audiences strengthen respect for user privacy without sacrificing targeting accuracy.